Virtual reality marketing is the new frontier in advertising. It is a form of advertising that allows users to experience products or services as if they are in that environment.
VR marketing has been around for more than 25 years, but it has only recently become popular due to technological advancements. VR marketing is a form of advertising that allows users to experience products or services as if they are in that environment.
The first time virtual reality was used for marketing purposes was back in 1992 with a game called Dactyl Nightmare which allowed players to fly through Manhattan and shoot at targets with their fingers.
In 2016, the same company released a new game called Dactyl Nightmare II: The Hive which allowed players to fly through Manhattan and shoot at targets with their fingers while wearing virtual reality goggles.
Since then, there have been many other companies who have jumped on board with VR marketing because it offers an interactive way for consumers to engage with their brands and products without physically going into the stores. Thus, let’s take a closer look at how VR is relevant to UAE & GCC countries.
VR Marketing, a Marketer’s Best Friend to Save Time & Money
VR marketing is one of the newest and most innovative ways to market your product. It is also a lot cheaper and more convenient than traditional marketing techniques. In the face of a growing market in the UAE & GCC, that’s projected to reach a size of $33,293.70 million by 2029, VR marketing is the next go to element for marketers.
Traditional advertising techniques are expensive and time-consuming. VR marketing, on the other hand, can be done in-house by anyone with basic technical knowledge about 3D graphics software like Maya or Cinema4D.
What are the Best VR Marketing Tools and Websites in the Market
Virtual reality marketing is a new, emerging field that is receiving increased attention from marketers and consumers alike.
For this section, let’s take a look at two of the most popular VR marketing tools in the market:
- The first one is called Blippar, which allows users to “blip” things in real life using their smartphones through augmented reality-type technology.
- The other one is called VRTGO. This tool is said to be compatible with Oculus Rift, HTC Vive and Samsung Gear VR.
It works by allowing you to use your phone as your controller and offers access to more than 400 hours of 3D movies, 360 videos and more. This can be very useful for viewers who want to experience virtual reality without having to spend a fortune on hardware.
How to Choose Which VR Marketing Fits Your Brand Needs?
A quick rule of thumb is to see what differentiates you and your industry, and then pick an angle or use case that will emphasize your industry. It would be best if you dig deep into each virtual reality marketing option – to do that, you will need to start with the following-
- Playing around with various VR headsets the market has
- See how much the cost ranges from marketing agencies
- Evaluating which use case would sell your product the most
- Figure out which advertising agency is best for your budget
Conclusion: Start Using VR Marketing Today to Supercharge Your Brand
VR marketing is a new and exciting form of marketing that is set to revolutionize the way brands market themselves. It has a lot of advantages including the ability to create immersive and interactive experiences for customers, as well as the ability to create memorable brand experiences. The future of VR marketing looks bright in GCC, with many companies already investing in it, and it is expected that more will follow suit in the coming years. Thus, now is the perfect time to invest in this amazing prospect for the future!